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Search Party: The Essential Online Marketing Podcast with Heather Lutze

Welcome to Search Party Podcast
Your Host Heather Lutze, CSP

We feature industry experts, subject matter experts, and Heather Lutze's own advice about how businesses can dominate online. This podcast was inspired by frustrated business owners who have had negative experiences with the techie people in their lives. How do we hold them accountable, know the next thing they should do online and how to make it all come together for Findability. 

About Heather Lutze: 
Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.


Heather is the Dean and Founder of Findability University. 
We empower business owners to dominate online.

Visit for more information. 

Apr 26, 2018

Meet Michael

Crack the Code on Why Consumers Buy Your Products and Services

International Speaker and Renowned Author Michael Solomon

A thought leader in marketing and advertising, Michael’s presentations reveal cutting-edge trends in advertising and marketing, branding, consumer behavior, and social media. He...

Apr 26, 2018

  • Entrepreneur, author and nationally recognized digital marketing expert.
  • Owner of eBoot Camp, Inc., a team of highly-skilled digital marketing specialists who manage the social media accounts for over 40 companies.
  • Social Media Overload, his latest book, is an bestseller in every major business...

Apr 26, 2018

Welcome, Mitch Joel To Search Party Podcast!

When Google wants someone to explain the latest developments in marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North...

Apr 26, 2018

Ethan Beute: VP of Marketing for Bomb Bomb is an integrated video service that gives you the power to send quick videos from your desktop, email and smartphone. Ethan talks with Heather about why video in online marketing is so important to business growth. @ethanbuete with questions.